Marketing Strategy

Holic Prodcut Strategy

Holic is known for constant innovation and providing quality fibers, yarns, fabrics, home textiles, garments & accessories to its global textile business customers.

Its fiber portfolio offers natural fiber (cotton, hemp, silk, wool, cashmere, camel hair, rabbit hair, mohair, alpaca, linen etc.), chemical fiber (polyester, nylon, acrylic, vinylon, polypropylene, chlorylon, Spandex etc.), regenerated fiber (viscose, modal, Lyocell, Triacetate, Polynosic, Cupro, bamboo, kapok etc.) as well as other commonly used textile fibers.

Holic’s investment layout of the whole textile industry chain and long-term large inventory provide a stable source of high-quality goods for textile enterprises of all sizes in the world, while maintaining the lowest price in China all year round.

In terms of textile product lines, Holic has what others don’t have.

Holic Pricing Strategy

Holic is positioned in the global market and seeks to maximize its global market share. In order to constantly develop new customers and maximize the retention of old customers, Holic attach great importance to product/service quality and new product research and development. Moreover, whenever in China you find a price lower than ours, you can report to us.

Holic has the lowest price for products that other chinese suppliers have.

Holic Place & Distribution Strategy

Holic’s customers include large global and national enterprises, public institutions, governmental agencies, educational institutions, healthcare organizations, law enforcement agencies, small and medium-sized businesses, and consumers. Hence Holic has a unified global sales and marketing strategy that is customer-focused, collaborative, and innovative.

Go-to-market strategy — Holic sells products and services directly to customers and through other sales channels, which include value-added resellers, system integrators, distributors, and retailers. Holic continues to pursue a direct business strategy, which emphasizes direct communication with customers, thereby allowing it to refine Holic’s products and marketing programs and strategy for specific customer groups. 

In addition to Holic’s direct business model, Holic uses its network of channel partners to sell Holic’s products and services, enabling it to serve a more significant number of customers efficiently. Holic has a partner program for the development of channel sales, which provides appropriate incentives to encourage sales generation. During Fiscal 2022, Holic’s other sales channels contributed over 50% of Holic’s net revenue. 

Large enterprises and public institutions — Holic maintain a field sales force for large enterprises and public institutions. Dedicated account teams, which include technical sales specialists, form long-term relationships to provide Holic’s most prominent customers with a single source of assistance, develop tailored solutions for these customers, position the capabilities of Holic Technologies, and provide it with customer feedback. 

For these customers, Holic offers several programs to provide single points of contact and accountability with dedicated account managers, special pricing, and consistent service and support programs.

Small and medium-sized businesses and consumers — As part of its marketing strategy, Holic markets its products and services to small and medium-sized enterprises and consumers through various advertising media. To react quickly to Holic’s customers’ needs, Holic tracks its Net Promoter Score, a customer loyalty metric widely used across multiple industries. Holic also engages with customers through Holic’s textile blog websites, various textile brand websites and in external social media channels. 

Holic provides a convenient communication channel for large, medium and small textile industry customers.

Holic Promotion & Advertising Strategy

Holic believes that the only task of manufacturers is to create greater value for customers. While ensuring the quality of the products, Holic spends a lot of money every year to reward those customers with the largest share of wallets. Holic has a Volume Based Two-tier Lifetime Rebate Program which allows customers to earn income by cosuming Holic products as well as by recommending other customers to Holic. Every textile industry customer who has purchased from Holic will automatically become a member of this program. For more information, please e-mail to HolicRebates@outlook.com.